Creese IV Hair (pronounced Creese 4 Hair) is a long time well known hair stylist in the DMV. He wanted a refresh of his brand and had a "web designer" redo his existing web page where he booked clients.
Creese found a guy, who said he was up to the task. The designer returned something that was worse that what the stylist had before, and nothing short of awful.
For reference, it had tiny grey font on a black back ground and repetitive photo grids. It was created using a technology called Pagevamp which is a primitive page builder.Pagevamp
takes your Facebook profile and 'makes you a website' with that content in 'seconds'. Cut rate agencies use this sort of 'tech' to create a high quantity of poorly designed web sites that can pass an 'eye test'.
The problem with this is you need more than a collection of photos and your business address online to have an effective website! A website is not simply a place you can go online.
In modern web design, there are many actual features that we look to bring to each page we build. You can read more about that here in my blog post:
but essentially, the designer made an online flyer for Creese, not a website.
I stepped in and consulted with Creese, and he let me know he was ready to come up with a new name to go along with a new website.
Mr. Creese specializes in ethnic hair care, and wigs. I made sure to hone in on the things that made Creese different: his creation of male wig units.
Once we identified his niche and his ideal client, I was able to create a website that better showcased his offerings.
He and I decided to rename him 'The Hairgician' and I created a custom stylized font logo for him. I also created a new website for him, and integrated his existing booking platform per his request.
Take a look at the before and after. If you are in need of a website makeover, get in touch.
I'd love to work with you.