Websites have come along way and so have the standards that we use to judge them. For 2019 and beyond, effectively designed web pages must have the following things to be considered optimized.
How many times have you heard the saying:
Trust, but verify.
If not, you should integrate it into your sayings Rolodex, or where ever you keep your handy gifs and such these days. It is very sound advice and as a business owner, you will have to win your customers trust everyday whether you know it or not.
Secure Sockets Layer or SSL is is the standard security technology for establishing an encrypted link between a web server and a browser. More succinctly, it is the difference between http:// and https:// .
The "s" is a certificate that indicates to a web browser (Chrome, Explorer, Firefox, etc.) that a web page connection is secure, encrypted, and not being penetrated by hackers. Without it, a customers' browser may guide them away from your page with a prompt highlighting how your website does not have an https certificate. Now, you have no one buying from you online and even worse, people thinking you are a scam because your website doesn't have an ssl certificate.
Mobile is king for websites. The laptop and desktop now rank secondary in internet use when compared to mobile devices. Thus, you have to make sure that any website you have is mobile friendly. If it loads slow, has features missing, and does not allow for contacting you within 2 clicks, something is very wrong.
Do not get drowned out in fluff and shiny object syndrome.
Make sure your fonts, backgrounds and colors all lend themselves to readability for yourself, your customers, and persons with disabilities. I have seen web pages with black background, and grey ink. The average person is going to leave within 2 seconds of arriving on this page and that is being generous with the bounce time.
Do not use confusing, cluttered layouts as they also will confuse the reader and cause them to abandon your site instead of giving you the "benefit of the doubt."
Use colors that provide contrast, and that follow a color guideline to ensure you are accenting your message, not just highlighting everything you do in neon yellow.
Sure it looks nice, but what can it do?
People are asking that same question when they visit your site. If everything looks nice, the reader starts to become calm because they have found that they are in the right place. It is your job as the business owner to convert them from an interested lead, into a customer or patron.
You do this with specific calls to action that provide them with
If your website lists your email and requires people to copy and paste it to "contact you," you are placing a barrier between yourself and your customer. If people cannot call, email, or get to your Google Maps in 1 click, you are doing something very wrong.
If your website is lacking in any of the above principles, reach out to us so we can help.